The Polaroid brand, which has been associated with instant photography for nearly seven decades was re-launched in Oct 2009. This time, the company has engaged in the digital area with 2 new digital products, the Polaroid Two Instant Digital Camera and the Polaroid PoGo Instant Mobile Printer. The traditional analogue instant camera and film which has loyal fan communities around the world will be re-launched later in 2010.

Polaroid Two Instant Digital Camera
The first digital camera and printer combination, it allows consumers to capture, view, crop and even add frames, then print their memories in less than 60 seconds on 2x3 inch, peel-off, stickly-backed paper.

Polaroid PoGo Instant Mobile Printer
The first truly mobile digital printer, and prints images from a cell phone via Bluetooth or a digital camera with USB cord.

More is to come .