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  Victor Hasselblad A/B of Sweden, founded in 1841, produces three distinct camera systems: The legendary Hasselblad 6x6 V system, which is still the most comprehensive medium format system in the world; and the auto focus 645 Hasselblad H System, which seamlessly combines film, digital, and slide photography and provides a level of user-friendliness previously found only in 35 mm SLR cameras.

The forth generation of the integrated H series medium format digital camera - H4D and the CFV39 digital back for the Hasselblad V system were launched, and more is to come.

For the complete range of Hasselblad cameras, lenses and accessories please visit www.hasselbald.se.

Victor Hasselblad A/B is owned by the Shriro Group.

Shriro (H.K.) Ltd. is responsible for local distribution and has built a comprehensive network of dealers and service centers in Hong Kong and Mainland China.

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