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  Victor Hasselblad A/B of Sweden, founded in 1841, produces three distinct camera systems: The legendary Hasselblad 6x6 V system, which is still the most comprehensive medium format system in the world; the unique dual-format Hasselblad XPan, which takes full, unmasked panorama or standard 35mm shots on the same roll of 35mm film; and the new, auto focus 645 Hasselblad H System, which seamlessly combines film, digital, and slide photography and provides a level of user-friendliness previously found only in 35 mm SLR cameras.

Shortly after the merger with Imacon, previously a leading supplier of professional digital backs, the new fully integrated H1D medium format digital camera and the V96C digital back for the Hasselblad V system were launched, and, more is to come.

For the complete range of Hasselblad cameras, lenses and accessories please visit www.hasselbald.se.

Victor Hasselblad A/B is owned by the Shriro Group.

Shriro (H.K.) Ltd. is responsible for local distribution and has built a comprehensive network of dealers and service centers in Hong Kong and Mainland China.

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